The Science of Growth: How Facebook Beat Friendster–and How Nine Other Startups Left the Rest in the Dust

Tesla, YouTube, WordPress, Facebook, Hotmail, Tumblr, LinkedIn, McDonald’s…at this point, they’re all juggernauts in their individual fields, emerging from the pack to dominate the market. How did they do it? And what separated these brands from their rivals, many of whom started first or with a commanding lead but ultimately failed to reach the same heights?

Sean Ammirati charts the rise of these brands in The Science of Growth, a comprehensive look at the developmental steps taken by each of these companies, and how they differed (and proved superior) to the actions taken by their business rivals. And let me be clear here: Ammirati is not saying that the products were necessarily superior, simply that the management and execution by the powers that be proved to be better.

Ammirati backs up every assertion with hard data, separating him from many other “experts” who give vague, wishy-washy answers as they claim to understand what succeeds and what stumbles. His careful analyses involve customer response and interaction, funding, and management, proving that the variables impacting success and missed opportunities are legion.

Easily parsed and professionally explained, The Science of Growth is a road map worth consulting.